Share a Coke

Michael Cash

One of the most famous brands in the world is also a part of one of the most famous ad campaigns of all time. Coca-Cola. The campaign is not so much known for the content of the commercials and ads but more so for the slogan and product design itself. The campaign first launched in the year 2011 in Australia. Instead of Coca-Cola products being wrapped in the traditional label, the company decided to go a more creative and interactive route. The company printed upwards of 150 of the most popular names around the world and printed them on the label next to the “Share a Coke” slogan. The final products would read “Share a Coke With” and then the name next to it. But the fun didn’t stop there. In 2016, the company launched an addition in the United States to the “Share a Coke” campaign. They added a “Share a Song” aspect. Now, instead of there being different names on the bottles, there would be different song lyrics on the labels. This is and will forever be one of the most interactive campaigns of all time.