Best Guerrilla Marketing Campaigns

By: Lilly McCarthy

 Guerrilla Marketing is a unique form of advertising in which companies utilize public spaces in unconventional ways to reach a wide range of audiences in hopes of promoting a product or service. Let's look at some of the best executions of this amusing advertising tactic.

1)    Beau Rivage Resort & Casino

Beau Rivage was able to take advantage of the empty space on a luggage conveyor belt and use it to attract the tourists grabbing their bags to the resort. Their approach shows individuals swimming underwater on the moving belt giving the illusion the people are moving. What a great way to give travelers fresh off the plane a sense of excitement

2)   Reynolds Wrap

Reynold’s wrap was able to replicate their product on a massive scale just by using spaces already in place. By using a garage door, Reynolds was able to convey to the passersby that their aluminum foil wrap was durable.

3)   Oscar Mayer Weiner

The Oscar Mayer Weiner-Mobile could be one of the most famous guerrilla marketing campaigns yet. This giant hot dog drives around the country making whoever sees it feel hungry. If you ever have a strong desire to sleep in a giant hotdog on wheels you can rent a wiener mobile on Airbnb!