Go Pro has Mastered Social Media

By: Lilly McCarthy

            Social Media is becoming an increasingly crucial part of representing a brand’s personality. If done correctly it allows a brand to connect with their customers on a more personal level. Brands need to make sure they use the platform in a positive light while posting things that are informative as well as engaging for the audience. One brand that does just this is the action camera company with 18.8 million followers on Instagram alone.

            Go Pro’s Instagram is like an Instagram of a travel influencer, they post photos and videos of action pact adventures from skiing and snowboarding to surfing and snorkeling. The actual content is perfect for their target audience who are likely to buy the camera for similar activities. Also on Instagram, they use the highlights section to differentiate between the different cameras as well as offer tips on how to use them. Links are included in the stories and posts for easy access to the product. Across their platforms, they hold contests like their photo of the day challenge, users can tag them in their own content and have the chance to be featured on the Go Pro Instagram. This gives their followers something to look forward to and acts as a promotional tool as people tag them and use their hashtags.

            YouTube is where I believe Go Pro really shines, they post videos shot with the cameras of people skydiving, downhill mountain biking, skateboarding and so much more. Like their Instagram, these videos target the right audience and encourage people with the cameras to get out there and use them. However, the longer videos allow users to gather more about the personality of the brand from the emotions of the people. It also gives customers inspiration for making their own videos and planning their next adventure.