Roles & Responsibilities

• Stay up-to-date with emerging trends, current events, the client’s industry, new technologies, and popular culture

• Work with clients to define brand goals

• Analyze and synthesize research from a number of sources (consumers, trends, business objectives, etc.) to discover insights and develop strategies

• Craft strategic briefs and presentations

What is a strategist?

The strategist is the connection between research and creative. Strategists take the information that the research director has uncovered and determines what the key insights are from that research. From these key insights, the strategist creates a creative brief, which is the strategy, for the campaign. Strategists are good problem solvers and are able to see the big picture in the research.

Classes to take:

• PSYC 201: Introduction to Social Psychology

• ADV 283: Advertising and Brand Strategy

• ADV 284: Consumer Insight

• ADV 311: Classic Campaigns

• ADV 312: Advertising History

• BADM 325: Consumer Behavior

• ADV 393: Advertising and Society

• ADV 478: Psychology of Advertising