Roles & Responsibilities

• Understand target market

• Decide where and when to advertise

• Choose which media to use

• Indicate how often the advertising should be run

• Produce media plans and forecasts

• Create briefs for media buyers

What is a Media Planner? 

A media planner creatively selects channels of communication that will direct advertising to the right people in the right place at the right time, often requiring research and mathematical analysis aided by software programs. To be a good media planner, it is important to be able to take large amounts of data, understand what it means, and implement it into a media plan.

Classes to take:

• ADV 315: Emerging Media

• ADV 460: Innovation in Advertising

• ADV 461: Computational Advertising

• ADV 483: Audience Analysis

• ADV 509: Media Entrepreneurship