Roles & Responsibilities

• Give input on the creative strategy

• Establish budgets and timelines

• Lead and inspire the creative team

• Maintain a cohesive look and feel of a project

• Control which ideas, photographs, artwork, graphics, etc. are presented

• Present work to clients and make changes accordingly

What is a Creative Director? 

A creative director, usually a former copywriter or art director, is the motivational force of the creative team, helping to open up their minds and guide them to a “big idea” given the strategy. Ultimately, the creative director is responsible for the final form of the ad. To be successful, a creative director must be open-minded, have humility, and possess strong leadership qualities.  

Classes to take:

• ADV 390: Content Creation 

• ADV 452: Creative Concepts I

• ADV 454: Creative Concepts II

• ADV 490: Copywriting