Roles & Responsibilities

• Help come up with ideas

• Bring the brand’s voice to life

• Write various types of copy (headlines, taglines, body copy, scripts, etc.) for different media

• Write for other communications, such as presentation decks, speeches, websites, new business pitches, etc.

What is a Copywriter? 

Copywriters come into the picture after research and strategy are done to write the words of an advertisement, often working alongside an art director. In order to be a strong copywriter, it is important to be able to convey messages clearly and persuasively through words. 

Classes to take:

• CW 100: Intro to Creative Writing

• CW 104: Introductory Narrative Writing

• BTW 271: Persuasive Writing

• ADV 390: Content Creation 

• ADV 452: Creative Concepts I

• ADV 454: Creative Concepts II

• ADV 490: Copywriting