Roles & Responsibilities

• Communicate with clients to understand what they want artistically

• Figure out how to visually represent a concept

• Choose which photographs, art, and other design elements to use

• Manage graphic designers and other design staff

• Present designs to clients and make changes accordingly

What is an Art Director?

The art director is responsible for the visual look and intuitive feel of the advertisement, often working alongside the creative director, copywriter, and graphic designers to create the creative executions. In order to be successful, an art director will need to have strong communication, leadership, and time-management skills.

Classes to take:

• ART 100: Understanding Visual Culture

• ARTD 215: Introduction to Typography for Non-Majors

• ARTD 217: Graphic Design for Non-Majors

• ADV 390: Content Creation 

• ADV 452: Creative Concepts I

• ADV 454: Creative Concepts II