Roles & Responsibilities

• Understand the client’s business and identify opportunities

• Build one-on-one relationship with clients

• Lead an internal team to maximize productivity and oversee all deliverables

• Be proactive in anticipating internal and external concerns

• Generate new accounts

• Stick to a particular schedule and budget

What is an Account director?

The account executive acts as the glue holding the whole team together. They are the liaison between the agency and the client, thus they are in charge of keeping in mind the interests of the client. This person must have good communication skills, be detail-oriented, and outgoing. They often are the one to make presentations to the client, so it also helps to be a good presenter.

Classes to take:

• CMN 101: Public Speaking 

• CMN 232: Communication and Conflict

• ADV 270: Principles of Sales

• ADV 320: Sales Management

• ADV 370: Sales and the Consumer