Roles & Responsibilities

• Monitor social media outlets, online forums, and blogs to find out what people are saying about the brand

• Maintain a brand’s public perception both online and offline

• Engage with customers and fans, using social media and live events

• Facilitate conversation between community members

What is a Community Manager?

The community manager is the liaison between the brand and its devoted audience. Managing, engaging and growing an organization’s online community to build brand awareness and loyalty are the goals. A successful community manager will be passionate about the brand they are working for, good at communicating clearly, and strong multitaskers.

Classes to take:

• ADV 283: Advertising and Brand Strategy

• ADV 310: Intro to Public Relations

• JOUR 360: The Media and You

• JOUR 453: Crisis Communications